Case MONCYTE Health:
Visual identity for a global success story

Biotech company MONCYTE Health was about to close a one million seed round to fund its go-to-market strategy. It was clear that the big news would be a topic of global interest and bring traffic to the company’s website, and now was the last moment to update the company’s visual image to match the start-up’s ambitions.

At Karpalo, Digital Project Manager Matti, Web Developer Emilija and Art Director Jaana formed the dynamic project team that created a new website and graphics for MONCYTE Health. The package also included graphic guidelines and a ppt template. Our team also provided the client with industry-specific images which were created with the help of AI.

That little extra something for MONCYTE Health’s new logo was discovered in the company’s core business that is connected to quantifying cellular lipid uptake and storage: A flame was added to the letter O in the logo as the MONCYTE Health technology is closely linked to immune system defenders or monocytes in which lipid droplets induce inflammation – quite literally.